SUNKISSD COSMETICS 

Sustainable Beauty Campaign

Challenge

The beauty industry generates over 120 billion pieces of packaging annually — 95% becomes waste.
I set out to create a beauty brand that celebrates bold, natural beauty while fiercely protecting Mother Earth.

Solution

  • Compostable bamboo and returnable glass packaging.
  • Store credit incentives to encourage reuse.
  • Authentic, self-shot photography to maintain a real, personal touch.
  • A brand identity that's warm, feminine, and earth-loving.

    • Scope

  • Logo, color palette, and typography
  • Product packaging & sustainable materials
  • Beauty photography & retouching
  • Catalog design, social media assets, website mockup

    • Impact

    A zero-waste brand experience that makes sustainability feel beautiful, bold, and effortless.
    A campaign crafted with heart, hands, and hope for a greener future.

    Brand Colour & Inspiration

    I took inspiration from the color palette of paintings of Indian Goddesses.

    Logo Design

    I explored various font and style combinations before landing on one that felt just right which is feminine, dainty, and perfectly aligned with the heart of the brand.

    Typography

    Photography

    All images were self-shot and retouched to reflect the brand’s authentic, natural spirit. I focused on close-up beauty shots using soft lighting and warm tones to highlight the richness of the products and the texture of the skin. Each frame was styled with care to celebrate beauty that feels real, radiant, and rooted in nature.

    Social Media Ads

    I designed a series of bold, scroll-stopping ads to introduce the brand and its sustainable message on social platforms.

    Product Photos of the Packaging

    Each product was photographed to showcase the eco-luxury feel of the brand to life.

    Using Format